Brainbees Solutions, the parent company of FirstCry, the largest e-commerce platform for mother and baby products in India, has filed documents to go public in India. They are looking to raise approximately $218 million in capital, valuing the business at $4 billion.
FirstCry has significant investors such as SoftBank, NewQuest, and TPG, who have also indicated their intention to sell some of their shares through the IPO process.
Founded in 2010, FirstCry offers over 1 million SKUs (stock keeping units) from 6,800 brands. In addition to e-commerce, they also have their own house brands like BabyHug and Babyoye. Beyond online shopping, FirstCry operates over 180 pre-schools under the brand name FirstCry Intellitots in India. Their future plans include expanding their business to the UAE and Saudi Arabia.
TLDR: Brainbees Solutions, the parent company of FirstCry, is preparing to go public in India, aiming to raise around $218 million. With investors like SoftBank, NewQuest, and TPG, FirstCry is a leading e-commerce platform for mother and baby products in India. They offer a wide range of products, including their own house brands, and also operate pre-schools. Their expansion plans include entering the UAE and Saudi Arabian markets.
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