Although it’s already 2023 and those who have been waiting patiently would know that Apple did not release any new iPad models last year, breaking the usual trend of annual updates since the first iPad was launched in 2010.
However, there was one new product related to the iPad that did come out in 2023, and that is the Apple Pencil with a USB-C port, which is sold at a lower price than previous Pencil models. But that’s about it.
The absence of new iPad models last year is significant for Apple because they have consistently been the market leader in tablet sales. Releasing new models every year helps maintain their strong position. The decision to not release any new products might reflect a change in Apple’s perspective or strategy towards the iPad.
There has been a significant increase in iPad users since the outbreak of COVID-19, as people have been upgrading their devices slowly. This might have influenced Apple’s decision to hold off on releasing new models.
According to the latest rumors, the iPad lineup in 2024 is expected to include updates across all models, including the iPad Pro with the M3 chip and OLED display, as well as different screen sizes for the iPad Air.
Timeline of important iPad launches in the past 12 years:
2010 – Launch of the first iPad
2012 – Introduction of the first iPad mini
2013 – Release of the first iPad Air
2015 – Launch of the first iPad Pro with a 12.9-inch display
2018 – Introduction of the iPad Pro in two sizes, 11-inch and 12.9-inch, with yearly size adjustments.
TLDR: Despite not releasing any new iPad models in 2023, Apple did introduce the Apple Pencil with a USB-C port. The absence of new models is significant as Apple has been the market leader in tablet sales. The decision might reflect a change in strategy or perspective towards the iPad. Rumors suggest that there will be a lineup refresh in 2024 with updates across all models.
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