Google Cloud has announced the cancellation of data egress charges when migrating data from Google Cloud to other cloud providers or even to on-premise servers.
The egress charges have long been criticized as a vendor lock-in strategy, using expensive egress pricing to make customers think twice before deciding to move away.
Google claims that the decision to cancel egress charges is aimed at making it easier for customers to switch cloud providers. However, it is still criticized that some cloud providers (although not explicitly mentioned, it is understood to refer to Azure) still use similar tactics to limit customers. Google is leading the push for change in this matter.
Google Cloud users who want to migrate out and join the free data transfer program must fill out the form on Google’s website and agree to the condition that they must move their data within 60 days after Google approves.
TLDR: Google Cloud is getting rid of data egress fees, making it easier for customers to switch cloud providers. However, other providers may still use tactics to limit customers. Google is leading the push for change. Users looking to migrate must fill out a form and move their data within 60 days.
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