According to recent reports from IDC and Gartner, PC sales are expected to decline significantly in 2023 compared to the previous year. IDC predicts a decrease of 13.9%, while Gartner estimates a drop of 14.8%. This would mark the first time since 2006 that PC sales fall below 250 million units for the entire year. IDC’s numbers indicate sales of 259.5 million units.
The PC market is experiencing a severe contraction and a continuous decline from 2022. All PC vendors have seen a decline in sales. According to IDC, Apple has experienced the most significant drop at 22.4%, followed by Dell at 19.6% and ASUS at 18.1%. On the other hand, Gartner reports that Dell has suffered the most significant decline at 19.5%, followed by Apple at 18.4% and ASUS at 17.5%.
Interestingly, HP has managed to weather the market downturn better than its competitors. It experienced a sales decrease of 4.3% according to IDC and 4.5% according to Gartner. However, both research firms have not provided reasons as to why HP has been more resilient in a contracting market.
The top five PC vendors remain unchanged, with Lenovo, HP, Dell, Apple, and ASUS maintaining their positions in that order.
Gartner suggests that the PC market’s direction from 2022 to 2023 is one of adjustment and inventory balancing after experiencing significant growth in 2020 and 2021. This has led to an overstocking situation, but the market has now returned to normal levels in the fourth quarter of 2023. It is expected that the market will be able to regain growth momentum in 2024. However, this will depend on various factors, including macroeconomic conditions and geopolitical considerations.
TLDR: IDC and Gartner report a substantial decline in PC sales for 2023 compared to the previous year. All PC vendors have seen decreases, with Apple and Dell being the most affected. HP has managed to perform better in a contracting market. The top five PC vendors remain unchanged. Gartner suggests that the PC market is going through an adjustment phase after strong growth, and it is expected to regain growth momentum in 2024, depending on economic and political factors.
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