CNBC cited financial analysts’ opinions that Sony is likely to launch the PS5 Pro in the latter half of this year. This move is expected to stimulate sales of the PS5, which are lower than anticipated, while also preparing for the release of the highly anticipated GTA 6 game in 2025.
Currently, the PS5 is over 3 years old (launched in November 2020), and Sony acknowledges that the console is entering the latter half of its lifecycle. They introduced a PS5 update (playfully referred to as the PS5 Slim) towards the end of last year.
Looking back at the release history, the PS4 Pro was unveiled 3 years after the regular PS4 (2016 vs 2013). This trend is recognized and anticipated by gamers. There have been multiple rumors about the PS5 Pro in the past, with the latest speculation pointing towards a launch target in September 2024.
Another interesting point raised by Omdia analysts is that Sony may price the PS5 Pro higher than the original 499-dollar price point. Instead of reducing the price of the standard PS5, they could keep it at the same level to address the declining profit margins in the gaming business, which has led to investor concerns about Sony’s stock performance.
TLDR: Financial analysts predict Sony will launch the PS5 Pro later this year to boost sales, alongside preparing for the release of GTA 6 in 2025. Sony’s strategy may include pricing the PS5 Pro higher than the standard PS5 to address profit margins in the gaming industry.
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