Keywords Studios is a major game development outsourcing company from Ireland, with over 12,000 employees worldwide operating in 70 studios. Despite its scale, it may not be well-known because it focuses solely on contract work for other game companies and does not create its own games. Notable projects include Baldur’s Gate 3, Hogwart Legacy, Returnal, Control, Back 4 Blood, Starfield, Dead Island 2, and providing visual effects for the Barbie movies.
In a recent quarterly report, Keywords Studios revealed that they experimented with creating games using Generative AI with zero human input, but the endeavor has not yet been successful due to current limitations of Generative AI tools. The project, internally named Project Ava, is being conducted by Electric Square Malta studios with the aim of developing 2D games solely using AI. The development team tested over 400 different AI tools over a 6-month period, finding that while AI tools can streamline tasks and accelerate certain aspects of game development, they still cannot fully replace human expertise. For top-quality results, human oversight remains essential.
Although games created in Project Ava will not be released to the public, the experiment has provided valuable insights and can serve as a reference for clients of Keywords Studios. The company continues to explore other projects related to Generative AI.
TLDR: Keywords Studios, a game development outsourcing company, is experimenting with Generative AI for game development but faces limitations in fully automating the process. The research project, Project Ava, highlights the importance of human expertise in game development despite advancements in AI technology.
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