Prior reports indicated that X, also known as Twitter, is currently in the process of developing an app for smart TVs to elevate the viewing experience of continuous long-form video content on the platform. Recently, researcher Nima Owji shared a clip showcasing the interface of the X app on smart TVs, featuring a login screen, home tab, search tab, and profile pages reminiscent of typical video viewing apps familiar to users. Owji also noted that the X app on smart TVs operates as a web-based application, making it compatible with a wide range of smart TV brands. This video platform, similar in concept to YouTube, aligns with Elon Musk’s vision for X as a new opportunity for growth. Source: The Verge
TLDR: X, or Twitter, is developing an app for smart TVs to enhance the viewing experience of long-form video content, with the interface closely resembling traditional video viewing apps. Elon Musk views this video platform as a potential growth opportunity for the company.
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