Samsung has proclaimed its vision to lead the future of AI innovation and conduct business in Thailand. They have revealed that Thai people are open to new technologies and have the most positive attitude towards AI in the Southeast and Oceania region by stating that:
80% believe AI can enhance work efficiency.
75% believe AI provides a personalized experience.
51% are interested in smart home applications.
This has led Samsung to set the goal of being the number one AI-Product provider by integrating AI into their products, including AI Screen, AI Cooling, AI Family Hub, AI Wash, and AI-Powered Cleaning, with the aim that:
70% of electrical appliances will integrate AI functionality.
It can help save up to 70% on electricity costs for washing machines, 25% for TVs, 20% for air conditioners, and 7% for refrigerators.
In 2024, Samsung will launch new TV products led by Neo QLED 8K for AI TV, making it more accessible, personalized, and easier to use for everyone. As for AI Home Appliances, Samsung gave examples of utilizing AI in washing machines to translate fabric care labels for confused homemakers, refrigerators that can analyze contents, suggest recipes, provide cooking instructions, and set meal plans days in advance.
TLDR: Samsung aims to be a leader in AI innovation in Thailand, with Thai people showing a strong positive attitude towards AI technology. They plan to integrate AI into various products to enhance efficiency and provide personalized experiences, with new TV models and AI Home Appliances set to revolutionize daily living by 2024.
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