Alessandro Paluzzi, a burgeoning feature extractor in the world of apps, has unearthed Instagram’s development of a novel feature called Blend, which introduces intriguing Reels clips. However, the recommendation system for these Reels appears to be slightly more intricate. The description of the Blend feature suggests that the selection of recommended video clips will be based on Reels that users find interesting, as well as videos shared with friends via direct message (DM). Activating this Blend feature will provide personalized recommendations between two users, with the option to close it at any desired time. In essence, Blend seems to be a system for recommending Reels clips based on DM interactions between two users and is likely to facilitate recommendations through the DM system. Instagram has confirmed testing this feature, but indicates that it is still undergoing internal testing and has yet to be made available to the general public.
TLDR: Alessandro Paluzzi discovers Instagram’s development of a feature called Blend, which recommends Reels clips based on user interactions and interests shared through direct messages. The feature is currently being tested internally and is not yet widely accessible.
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