Apple has unveiled the new iPad Pro with the M4 chip, accompanied by a controversial ad campaign. The ad, named Crush, showcased at the Let Loose press event, portrays the iPad Pro as the ultimate tool for artistic and creative endeavors. The commercial features a hydraulic press scene crushing various artistic tools, including musical instruments, a piano, a guitar, art supplies, and even a gaming console, ultimately revealing that everything is encompassed within this new iPad Pro.
However, the online community has criticized the ad on multiple fronts, from the unclear destruction of items to the ambiguity of whether they were real or graphics, to the message hinting at AI technology replacing creative work. Actor Hugh Grant mentioned that the ad emphasizes the destruction of human experiences, leaving many with a negative impression upon viewing its conclusion.
TLDR: Apple introduces the new iPad Pro with a controversial ad campaign, receiving mixed reviews for its depiction of creativity and technology.
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