Home ยป Acquisition Alert: Atari Snaps Up Intellivision Brand, Dominating Console Market from 45 Years Ago

Acquisition Alert: Atari Snaps Up Intellivision Brand, Dominating Console Market from 45 Years Ago

Atari SA, a company renowned for its vintage game console VCS (which is no longer in production but still has items for sale) has shifted its focus towards acquiring and selling classic games. Recently, they announced the acquisition of the brand and rights to approximately 200 games from Intellivision, a formidable competitor in the 80s console gaming market.

This purchase of the Intellivision brand marks the end of a fierce console war that took place 45 years ago, considered to be the 2nd console war in the United States. Both Atari and Intellivision, now under different ownerships, have adopted and utilized these iconic brands. (The original Intellivision was a product of the toy company Mattel before it was sold to other companies.)

Just last year, Atari acquired the studio Digital Eclipse, known for their expertise in remastering retro games. The company has also been a long-standing distributor of the Rollercoaster Tycoon franchise. Recently, they have announced the revival of the Infogrames brand as a game distributor.

TLDR: Atari acquires Intellivision brand and rights to 200 games, marking the end of a console war and focusing on classic game sales.

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