Verizon, the telecommunications giant of the United States, has unveiled a new logo, abandoning the long-used check mark symbol and opting for the V symbol in a straight line with a fold as its replacement. The color scheme has been changed from black as the primary color and red as the secondary color to a solid red with a hint of yellow inserted into the fold of the V.
The rationale behind this rebranding, according to Verizon, is to reflect the “energy” of people who live, work, and play through Verizon’s reliable network. Previously, Verizon’s network was quietly in the background, but the company’s new direction aims to make its presence more prominent. The new logo evolves from the brand’s original roots but injects fresh energy and novelty.
However, Verizon’s new logo, particularly when displaying just the red V with a fold, has been criticized for its resemblance to Netflix’s logo, which features a red N with a fold. Fast Company sees this as Verizon’s deliberate attempt to make the brand look fresh, vibrant, akin to media company logos (including Netflix), rather than appearing boring like the previous telecommunications network company logos.
Source: Verizon, Fast Company
TLDR: Verizon introduces a new logo symbolizing energy and vibrancy, but faces criticism for similarities to Netflix’s logo.
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