Adam Singolda, the CEO and founder of Taboola, a content discovery and web recommendation advertising network, has revealed that the company has entered into a partnership with Apple to enhance the display of advertising content within the Apple Stocks and Apple News apps.
Singolda mentioned that it took several years of collaboration with Apple to build trust and reach the agreement.
As a result of this deal, Taboola has become an authorized ad sales representative for Apple, enabling them to display ads within the Apple Stocks and Apple News apps in every feasible market. However, it is important to note that Apple News and the content display section within Apple Stocks, linked to Apple News, are currently only available in limited service areas, including the United States, United Kingdom, Canada, and Australia.
Source: Axios
TLDR: Taboola partnered with Apple to display advertising content in the Apple Stocks and Apple News apps after years of collaboration to build trust and reach a mutual agreement.
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