Netflix has reported its performance for the second quarter of 2024, with a total revenue increase of 16.8% compared to the same quarter in the previous year, reaching $9.559 billion, and a net profit of $2.147 billion. The global member count has grown by 8.05 million accounts from the previous quarter, totaling 277.65 million accounts.
The number of members signing up for the cheaper package with ad-supported content has seen a significant rise of 34% compared to the previous quarter. However, Netflix has not disclosed the exact quantity. Recently, Netflix announced a shift towards developing its own AdTech system, moving away from its previous partnership with Microsoft.
Netflix has stated that it is considering increasing the number of members in the ad-supported package in countries where the service is available, as part of ongoing plans for 2025. Nevertheless, the company does not view advertising as a primary revenue stream until at least 2025. The immediate challenge lies in enhancing capabilities across various aspects of ad support, including technology, sales, and measurement.
Notable content highlights from the past quarter include Bridgerton season 3 (98.5 million views), Queen of Tears (29.3 million views), Atlas (79.3 million views), and City Hunter (16.5 million views).
TLDR: Netflix reports a revenue increase, growth in global member count, and a shift towards developing its own AdTech system while continuing to focus on content offerings.
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