Sarah Bond, the President of Xbox, recently announced that the court’s decision in the Google vs. Epic Games case, allowing Epic to win, presents a great opportunity to create alternative storefronts on mobile devices. Microsoft will be launching the Xbox Mobile Store on Android devices in November.
Currently, there is limited information about the new store, with Bond stating that players will be able to buy and play Xbox games through the Xbox app on Android. Microsoft has been planning to enter the mobile game store market for a while now, with previous plans to start in the EU under the EU’s DMA regulations. However, with the US court ruling impacting competition in the US, it is not surprising that Microsoft is seizing the opportunity to enter the US market as well.
Earlier this year, Sarah Bond had announced plans to launch a web-based store, but it now seems that the strategy has shifted to focus on the Xbox app on Android instead.
TLDR: The court ruling in favor of Epic Games opens up opportunities for Microsoft to launch the Xbox Mobile Store on Android devices, providing players with more options and flexibility in purchasing and playing Xbox games. Sarah Bond’s strategic shifts reflect Microsoft’s adaptability in the changing digital landscape.
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