Introducing LG Subscribe: Rent-to-Own Electrical Appliances in Small, Medium, and Large Sizes with Extended Contracts of 60-84 Months

LG Electronics (Thailand) unveils the LG Subscribe business in Thailand, the fourth in Asia, fostering growth through a Subscription model allowing consumers to access products and services through monthly service fees. LG Subscribe covers a range of appliances from small to large, with expert technician care and lifetime product warranties.

Key details of LG Subscribe:
– Starting service fee at 399 Baht per installment per month, eliminating upfront costs
– 9 products and 36 models to choose from
– Lifetime product coverage exceeding traditional purchases
– Complimentary expert care services by LG technicians
– Receive products immediately upon completing 60-84 month contract

The distinctive feature of LG Subscribe compared to general Subscription businesses in the market is its coverage of both small and large appliances. Offering services for TVs, washing machines, dryers, refrigerators, and air conditioners totaling 9 products and 36 models.

This service includes professional product care by expert technicians with LG, covering a 5-7 year period. Song Han Jeong, CEO of LG Electronics (Thailand), mentions that LG initiated the LG Subscribe business in South Korea in 2009, with over 3 million customers choosing the service, generating $866 million in sales annually.

The successful model also made its mark in Malaysia, launching in 2019 with over 100,000 customers and $20 million in yearly sales. Jeong further states that in Thailand, LG Subscribe is relatively new but shows potential for growth. With a target to lead in sales within the next three years, he forecasts total sales of $100 million for LG Subscribe in Thailand.

During the event, LG introduced their latest water purifier, the LG PuriCare ATOM 4D+, and the LG PuriCare Objet Collection ATOM V, featuring automatic Self-Sterilization technology controlled through the ThinQ app. The starting price for the LG Subscribe service for water purifiers, including filters and maintenance, begins at just 399 Baht per month.

TLDR: LG Electronics expands its subscription model business, LG Subscribe, in Thailand, providing access to a range of appliances with expert care services, lifetime warranties, and a convenient monthly payment system.