IDC Market Research Company reports preliminary delivery figures for tablets in the third quarter of 2024, showing a growth of 20.4% from the same period last year, totaling 39.6 million units.
Apple dominates the market with 12.6 million units (31.7%), led by the popular iPad Air among the education sector customers, while the higher-priced iPad Pro falls short of expectations with 31.7% market share. Samsung follows in second place with 7.1 million units (17.9%), driven by AI features in the Galaxy Tab S10 Ultra and Galaxy Tab S10+, as well as the market-penetrating Galaxy A9 device.
Rounding out the top five are Amazon, Huawei, and Lenovo in third, fourth, and fifth place respectively. IDC’s experienced researcher Anuroopa Nataraj suggests various opportunities for tablet manufacturers to explore new markets through partnerships with educational institutions, gaming features, cross-device functionality, and health service applications, particularly by incorporating AI features to enhance user experience, potentially leading to increased customer spending.
Source: IDC
TLDR: IDC’s latest report reveals significant growth in tablet deliveries, with Apple leading the market and opportunities for manufacturers to innovate and expand into new market segments through strategic partnerships and technological advancements.
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