Perplexity, a developer of AI-driven information retrieval services, has announced the addition of a tool to assist users in searching for product information to aid in their purchasing decisions. The goal is to provide users with straightforward, enjoyable answers, with this service exclusively available to Pro users in the United States.
When users search for products based on their desired criteria, Perplexity will display details of products that match their requirements, along with a summary of information to help them make informed decisions. A “Buy with Pro” button is also included for instant, cost-free purchases, streamlining the entire process. If a retailer does not support “Buy with Pro,” the link will redirect to the retailer’s website.
Perplexity also supports product searches through Snap to Shop, allowing users to snap a picture of a product and receive search results with a “Buy with Pro” button – provided the retailer supports it.
In addition to adding user-side tools, Perplexity has introduced the Perplexity Merchant Program for retailers to share product information, enhancing the accuracy of information displayed by Perplexity. This program also facilitates seamless payment integration and provides deeper insights from user searches.
Source: Perplexity
TLDR: Perplexity introduces tools to aid users in product searches, with features like “Buy with Pro” for instant purchases and Snap to Shop for image-based searches. The Perplexity Merchant Program allows retailers to share product data for more accurate results and improved payment integration.
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