The Competition Bureau, Canada’s competition watchdog, has filed a lawsuit against Google for engaging in anti-competitive behavior in the Canadian online advertising market.
Google’s anti-competitive behavior includes owning tools on both the buyer side (Google Ads and Display & Video 360), ad space (DoubleClick for Publishers used by website owners to display ads), and the ad space buying and selling market (Ad Exchange). The lawsuit alleges that Google dominates the market and uses this power to dictate pricing and methods of displaying ads, effectively preventing other players from competing with Google.
The Competition Bureau has filed a lawsuit with the Competition Tribunal requesting Google to divest two advertising tools and pay fines under Canada’s Competition Act. Google has 45 days to respond to the allegations.
TLDR: The Competition Bureau has taken legal action against Google for anti-competitive practices in the Canadian online advertising market. Google is accused of monopolizing various aspects of the market and stifling competition.
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