In the year 2025, LG Thailand will focus on advancing AI technology to elevate the quality of products and user’s quality of life through the concept of Affectionate Intelligence. The company aims to increase the AI products in its portfolio to 40% from the previous 20% last year, moving towards becoming a full-fledged Smart Life Solution Company.
LG will leverage AI in its products, solutions, and services to provide the best customer experience. For example:
– Tailoring the new LG WashTower laundry machine to adapt to each user’s usage behavior.
– Introducing the world’s first wireless LG SIGNATURE OLED M and OLED T TVs and the LG QNED evo AI TV that automatically adjusts picture and sound through the alpha 11 processing chip, delivering four times better processing than previous models.
– Implementing AI Air technology in air conditioners that understands and learns user lifestyles while also conserving energy.
– Utilizing the LG AI Brain and LG Shield solutions to analyze and coordinate device operations while ensuring customer data security.
In terms of advancing AI technology, LG will enable home appliances to learn user behaviors and accurately respond to their needs through three key factors:
– Connected Devices: Integrating IoT devices from over 170 global brands through the acquisition of Athom.
– Capable AI Agents: Enhancing LG FURON with creative AI from large-scale language models to analyze lifestyle patterns and facilitate device collaboration.
– Integrated Services: Collaborating with Microsoft to offer comprehensive AI services that understand user emotions, including the LG ThinQ app enabling users to monitor and control electrical appliances anytime, anywhere.
TLDR: LG Thailand in 2025 focuses on developing AI technology to enhance products and user experience through Affectionate Intelligence, aiming to increase AI product offerings, becoming a Smart Life Solution Company.
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