Apple has been selling the Vision Pro headset for a full year now, although there is no official data on its sales performance from Apple. The latest statement from CEO Tim Cook hinted that the Vision Pro is not a mass product due to its high price, which seems reasonable.
Recent developments regarding the Vision Pro have surfaced, possibly in line with the recent rumors by Mark Gurman that Apple will make additional announcements regarding the Vision Pro this Friday. The first piece of information is that Apple has invited a group of developers to participate in an event on February 27th, lasting 6 hours at Apple’s headquarters in Cupertino, focusing on creating interactive content on visionOS.
Another piece of information is that Apple has released a new app called Apple Vision Pro Demo Fit, specifically designed for retailers to set up the headset to demonstrate usage to customers. This is a step before allowing customers to try out the Vision Pro in Apple Stores, ensuring compatibility with different head shapes and eye positions. It is expected that Apple will start selling the Vision Pro through external distributors soon, as it was previously only available for direct purchase from Apple.
Source: Apple Insider
TLDR: Apple’s Vision Pro headset has been on the market for a year, with recent developments hinting at new announcements and the possibility of sales through external distributors in the future.
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