Tinder is looking to increase its user base by introducing a new feature that utilizes AI for discovering and matching in the upcoming quarter. This aims to provide more options for users who are tired of swiping right to match.
In the quarterly performance report, the company explained that this AI feature is not meant to replace the traditional swiping right method, but to enhance the personalized and engaging matching experience, offering users new experiences beyond just swiping.
Moreover, Tinder is updating its Explore page with new categories to help users find dates with similar relationship goals. These categories include Serious Dater, Long-Term Partner, Non-monogamy, and Short-Term Fun.
It appears that Tinder is trying to address user fatigue from the dating process, as the company acknowledges a decline in global user growth. In October 2024, the monthly active users of the platform decreased by 10% compared to the previous year, then increased by 9% in the following two months, only to drop by approximately 8% in January 2025.
Tinder’s revenue stands at $476 million, lower than the projected $480-485 million, pointing to the increasing popularity of TikTok, Instagram, and Snapchat for dating purposes. The AI features that promote inclusivity and user retention are highlighted as contributing factors.
Source: TechCrunch and The Verge
TLDR: Tinder is rolling out AI features to improve personalization in matchmaking, updating Explore page with new categories for users to find dates with similar relationship goals amid declining user growth and revenue.
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