Amazon has informed users to shut down the Inspire feature, which allows users to search for products using image and video feeds in a vertical TikTok-style format, starting from 2022. According to Amazon representatives, the company has evaluated various features in the app to align with users’ needs in searching and discovering products, leading to the decision to shut down the Inspire feature. Inspire utilized influencer-created content and video clips to showcase product information in various formats; however, the response was not favorable, which may be one of the reasons Amazon chose to close this feature.
TLDR: Amazon is shutting down the Inspire feature due to poor user response despite its utilization of influencer-created content in various formats.
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