Following yesterday’s announcement, xAI unveiled its latest AI model, Grok 3. Users of X who are members of the top-tier X Premium+ package will have early access. However, X quickly announced a price increase for X Premium+, initially affecting only users in the US.
Nevertheless, price hikes must be faced head-on. In the support section, X has updated the pricing details for X Premium+ globally. In Thailand, the price has increased from 750 Baht per month to 1,340 Baht per month and annual payments have gone up from 7,800 Baht per year to 13,317 Baht per year – an increase of approximately 70-80%.
X Premium+ is the most expensive monthly membership package from X, offering benefits such as ad-free feeds, more visibility for Reply posts, and advanced AI tools.
X did not specify the reason for this price increase. However, since X Premium and X Basic, which do not include Grok 3, have not seen price adjustments (remaining at 103.13 Baht and 275 Baht per month respectively), it can be inferred that it all comes down to Grok 3.
Source: TechCrunch
TLDR: xAI introduced the Grok 3 AI model with early access for X Premium+ members, but subsequently raised the prices globally, including in Thailand, where the monthly and annual fees have increased significantly. The price hike only applies to X Premium+ users, while other packages remain unaffected.
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