YouTube has notified content creators about changes in the way mid-roll ads are displayed with the aim of improving the quality of ad placement. Ads will now appear at appropriate times, such as when a video is paused or transitioning to the next content, rather than interrupting speech or conversation. YouTube states that poorly placed ads can disrupt the viewing experience and potentially lead viewers to close the video altogether.
For creators who have scheduled mid-roll ads for YouTube to automatically place, no additional action is required as YouTube will adjust the placement accordingly. However, if creators manually specify ad placements and YouTube deems them to disrupt the viewing experience, a notification will be issued in YouTube Studio for adjustments. This warning also applies to videos uploaded before February 24, 2025.
These changes will take effect from May 12, 2025 onwards. YouTube highlights that automatically placed ads have a higher chance of performing well, while manually specified placements that are deemed disruptive may see a decrease in effectiveness.
Source: Google via The Verge
TLDR: YouTube is changing the way mid-roll ads are displayed to improve ad quality and viewer experience. Creators need to be aware of these changes to ensure ads are appropriately placed to prevent disruption.
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