Datareportal released the global internet usage data for the year 2025, with a separate report for each country including Thailand named Digital 2025: Thailand. This annual report is curated with data from Meltwater and We Are Social to provide insights into the digital landscape in Thailand concerning devices, platforms, and related services.
Key highlights from the report are as follows:
The overview of Thailand:
– Internet users: 65.4 million, accounting for 91.2% of the total population of 71.6 million.
– Social media users: 51.0 million, comprising 71.1% of the population.
– Mobile phone subscriptions: 99.5 million, totaling 139%.
Media consumption, devices, and internet usage:
– 98.9% of internet users own smartphones, while laptops or computers are only present among 33.1%.
– Average daily internet usage across all devices is 7 hours and 54 minutes per person, with smartphone usage at an average of 5 hours.
– Internet activities include data searching (67.0%), news consumption (63.6%), and video streaming (61.2%).
– Graphic content is predominantly accessed via smartphones (57.68%) compared to computers (39.74%).
Regarding internet connection speeds, the median download speed is 61.21Mbps on smartphones and 237.85Mbps on broadband internet.
Mobile and web market shares:
– Android leads in mobile web usage with 68.51% compared to iOS at 31.16%.
– Chrome dominates the browser market with 69.54%, followed by Safari (18.53%), Edge (4.12%), and Firefox (3.38%).
Top websites ranked by Similarweb include Google, YouTube, and Facebook, while Chatgpt and Canva stand out as interesting placements at 19 and 20, respectively.
In a separate ranking by Semrush, YouTube takes the top spot, with Google and Facebook following closely behind, leaving room for further interpretation.
Most-used mobile apps across categories include Facebook, YouTube, and LINE in the top three positions. Gaming apps like Roblox, RoV, and Free Fire also hold top rankings.
TLDR: Datareportal’s Digital 2025: Thailand report delves into Thailand’s digital landscape, showcasing internet usage statistics, media consumption habits, and device preferences, with insights from Meltwater and We Are Social.
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