The captivating dynamics of the online advertising industry involve an unexpected partnership between two giants that may seem unrelated at first glance but are intricately connected – Google Ads and Roblox.
Through this collaboration, brands purchasing ads through Google Ad Manager can instantly buy ads displayed within the Roblox metaverse (as a new channel apart from the traditional Google Ads platform). This means brands can launch campaigns on Google Ad Manager and extend their reach by purchasing video ads within Roblox (where players can opt to watch ads to earn in-game items instead of paying money – if that’s a bit confusing, check out an explanatory clip at the end of the news).
In the future, this may expand to other video formats such as in-game billboards.
Source: Roblox, Google
TLDR: Google Ads and Roblox have joined forces, allowing brands to purchase ads on Google Ad Manager and display them in the Roblox metaverse, offering an innovative advertising opportunity.
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