Intel has announced a new slogan for the brand at the Intel Vision 2025 event, stating, “That’s the power of Intel Inside,” a phrase that has been adapted from the familiar “Intel Inside” tagline that has been in use since 1991.
Brett Hannath, the head of marketing at Intel, explains that this new slogan stems from the concept that Intel has empowered a vast array of individuals, including employees, customers, users, communities, and company partners, all reflecting the impact that Intel has had.
The adjustment of this slogan partly arises from the changing landscape of the technology industry. Previously, “Intel Inside” served as a branding strategy for CPUs, with marketing primarily aimed at computer sellers or software developers. This made Intel a selling point for computers, often accompanied by a logo sticker on the device and distinctive background music. The new slogan signifies Intel’s desire to communicate that Intel is involved in every aspect of the global technology ecosystem.
Source: Intel and Tom’s Hardware
TLDR: Intel introduces a new slogan at the Intel Vision 2025 event, showcasing their role in the ever-evolving technology industry.
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