The State of Mobile 2025 report by Sensor Tower reveals that spending on AI applications such as ChatGPT, Gemini, and Doubao by ByteDance in 2024 reached nearly $1.1 billion, a whopping increase of over 200% from the previous year.
While Big Tech companies like OpenAI continue to unveil AI models like GPT-4o, generating significant revenue from their apps, the overall demand for AI apps remains high throughout the year. Consumers spent approximately 7.7 billion hours using AI apps, with AI-related apps being downloaded over 17 billion times.
Other app categories also witnessed changes:
– Streaming apps saw an increase in revenue and downloads but a decrease in engagement.
– Binance and Tonkeeper ranked 6th and 9th respectively for most downloaded financial apps.
– Temu and Shein claimed the top spots for popular e-commerce apps.
Financial apps saw a total of almost 7.5 billion downloads, an 8% increase from the previous year. Meanwhile, apps like Last War, Whiteout Survival, Dungeon & Fighter, Brawl Stars, and WeTV surpassed the $1 billion spending mark by users.
The report highlights that users continue to heavily invest in mobile apps, with a global value of up to $1.5 trillion.
Source: TechCrunch via Sensor Tower
TLDR: Spending on AI apps surged in 2024, reaching nearly $1.1 billion, with a significant increase in user engagement. Financial and e-commerce apps also experienced growth, reflecting the ongoing reliance on mobile apps with a global value of $1.5 trillion.
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