EA Sports announced the acquisition of TRACAB Technologies, the purveyor of optical tracking and analysis technology. They are now utilizing TRACAB’s technology to transform video footage into player models, track footballers’ movements on the field, and convert the ambiance of the entire stadium, including the crowd, into models in almost real-time. This move signifies EA’s transition from merely using the technology in games to positioning themselves as an interactive sports platform provider through the EA Sports app on mobile devices. The app offers engaging activities related to sports competitions before, during, and after the events. This strategic acquisition enables EA to incorporate TRACAB’s technology into the app, allowing features like interactive football highlights and advanced simulations.
TLDR: EA Sports acquires TRACAB Technologies to enhance real-time insights and interactive sports experiences through the EA Sports app.
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