Canva has announced the acquisition of Affinity, a design software company. The deal’s value remains undisclosed, but according to Bloomberg, it is rumored to be in the hundreds of millions of pounds. Canva states that the acquisition is aimed at providing a comprehensive suite of software to support designers of all types. Affinity’s popular software suite includes Designer, Photo, and Publisher, which are comparable to Adobe’s Illustrator, Photoshop, and InDesign.
Canva explains that while the company previously focused on software for non-designers, they have now expanded their tools to cater to professional designers at all levels.
Source: Canva and The Verge
TLDR: Canva acquires Affinity to provide a comprehensive software suite for designers, expanding their reach to professional designers of all levels.
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