Android users are likely familiar with the renowned video player app, MX Player. Developed by the South Korean company J2 Interactive in 2011, the app was later acquired by the Indian IT company Times Internet in 2018. Under new ownership, MX Player expanded from a video player app to a video streaming service leveraging its massive user base. Starting with streaming services in India in 2020, it has since extended its reach to other countries as well.
In June 2024, Amazon India announced the acquisition of MX Player from Times Internet, without disclosing the value. However, reports from TechCrunch suggest a price tag of $100 million. The integration with Amazon MiniTV, a free streaming service already available in India, has resulted in the rebranding of MX Player as Amazon MX Player, amassing a viewership of 250 million users. Amazon India cites the consolidation of the two streaming services as a means to enrich content offerings, including direct Indian productions and shows from countries like South Korea, China, and Turkey.
Sources: TechCrunch, Variety, Deadline
TLDR: MX Player, a popular video player app, transitioned into a streaming service and was acquired by Amazon India, rebranded as Amazon MX Player, incorporating Amazon MiniTV content to enhance its streaming offerings.
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