Duolingo has announced the acquisition of Hobbes Studio, a company specializing in animation and motion graphics design. The deal value remains undisclosed.
This isn’t a new venture for Duolingo and Hobbes, as the two companies have been partners for some time, collaborating on new product development and animation design work within the app. Following this deal, the entire team will now be integrated into Duolingo’s new department dedicated to motion graphics design. Essentially, this acquisition is more about buying the team of 12 individuals rather than the company’s assets.
Ryan Sims, head of design at Duolingo, emphasized the crucial role design plays in the success of the app, especially in its characters and animations. Bringing the Hobbes team on board is expected to enhance the user experience, making it more engaging and lively.
Source: TechCrunch
TLDR: Duolingo acquires Hobbes Studio to strengthen its design capabilities, with a focus on animation and motion graphics. Acquisition involves integrating Hobbes’ team into Duolingo’s new design department for a more engaging user experience.
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