At the AIS Business Digital Future 2024 event, AIS showcased various enterprise-level services with a focus on manufacturing, logistics, real estate, and retail. One of the services highlighted at the event was Communications Platform-as-a-Service (CPaaS), a platform that allows organizations to configure phone and SMS services in detail.
An example of how CPaaS can be utilized, as demonstrated by AIS, is the use by delivery personnel. They can make phone calls to customers without knowing the phone numbers. Meanwhile, the customers see the incoming calls as originating from the company’s phone numbers. This reduces the rate of abandoned calls due to suspicions that they are telemarketers. Furthermore, the CPaaS service supports call-back functionality, which allows missed calls from customers to be redirected back to the employees immediately.
CPaaS provides a versatile API, enabling organizations to communicate with customers through in-app calling buttons and redirect calls to employees through various channels. It can also be integrated with various systems within the organization, such as queuing systems in CRM, to determine which employee is responsible for a customer’s call, facilitating immediate call transfers. If organizations do not want to develop their own apps through APIs, there is a drag-and-drop Low-Code platform available for use.
TLDR: The AIS Business Digital Future 2024 event showcased the Communications Platform-as-a-Service (CPaaS), which allows organizations to configure detailed phone and SMS services. AIS demonstrated how CPaaS can be used by delivery personnel to make calls to customers without knowing their phone numbers, reducing abandoned calls. The CPaaS service also supports call-back functionality and provides a versatile API for in-app communication and integration with various systems. Additionally, a drag-and-drop Low-Code platform is available for app development.