Toys”R”Us, the renowned toy store giant, has unveiled a new advertisement created using Sora, an AI model that generates high-resolution videos from text by OpenAI. This ad was produced by the Toys”R”Us Studios in collaboration with the agency Native Foreign, which is among the companies granted early access to Sora for testing purposes as it has not been publicly released yet.
The commercial narrates the story of Charles Lazarus, the founder of Toys”R”Us, his childhood dreams, and the transformation of the toy retail industry. Toys”R”Us Studios revealed that the production of this ad started from the initial idea to the final video in just a few weeks, with minor image enhancements and the original soundtrack by Aaron Marsh.
The full-length ad, running for 1 minute, can be viewed at https://toysrus.com/studios.
TLDR: Toys”R”Us launches innovative advertisement created with AI model Sora, portraying the origin story of founder Charles Lazarus and his childhood dreams. Experience the full video at the provided link.
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