Alphabet, the parent company of Google, and Meta Platforms, the parent company of Facebook and Instagram, have engaged in discussions with several Hollywood studios to acquire the rights to use content for training AI in video creation. This AI tool has gained popularity recently, with many companies striving to enhance their capabilities in this competitive landscape.
AI has already showcased high-quality video creation from major technology companies like Sora from OpenAI (backed primarily by Microsoft) and the latest addition being Veo from Google. Reports indicate that multiple Hollywood studios are interested in leveraging AI for video production to reduce costs. However, they also aim to safeguard their original content from being replicated by AI, highlighting the importance of cautious negotiations with technology companies.
Recently, we witnessed the case of actress Scarlett Johansson and OpenAI regarding voice usage, emphasizing the complexities that can arise when studios collaborate with technology firms. Warner Bros Discovery has shown interest in providing content to tech companies for training but with content limitations. On the other hand, Walt Disney and Netflix have rejected collaboration for content access but express willingness for alternative forms of cooperation.
Industry insiders in Hollywood suggest that if studios agree to let technology companies train AI, it may create additional complications. While studios have rights to the content, creative personnel such as actors may not consent, as they believe AI could potentially grasp their unique identities better over time.
TLDR: Alphabet and Meta Platforms are in talks with Hollywood studios to acquire content rights for training AI in video creation. Despite the interest from various studios, challenges arise in negotiating agreements that safeguard original content while leveraging AI advancements. Warner Bros Discovery is open to collaboration with content limitations, while Walt Disney and Netflix prefer alternative cooperation models. Industry experts warn about potential complications if studios allow technology companies to train AI due to concerns over creative identity preservation.
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