According to an internal document obtained by Business Insider, Amazon is planning to launch a new assistant service that may be called Alexa Plus. This paid subscription service would offer an extended AI assistant feature, allowing users to have longer conversations and more personalized results.
The document states that the service is expected to be developed by June 30th. However, testing has revealed some quality issues such as providing incorrect information, attempting to answer questions with excessively long text, or not correctly handling sentences with two commands.
Sources within Amazon reveal that the current approach to addressing these issues is to completely overhaul the technology behind Alexa. The original version of Alexa used an outdated model for conversational responses, which led to conflicts between the team in charge of the original Alexa and the newly formed team. One reason for the conflict was the layoffs that affected several hundred employees in the Alexa team. Additionally, Amazon employees are questioning how many customers would be willing to pay for the extra features of the paid Alexa service.
TL;DR: Amazon is reportedly working on a new paid subscription service called Alexa Plus, which will offer an upgraded AI assistant with longer conversations and more personalized responses. However, testing has shown some quality issues, and Amazon is now considering revamping the technology behind Alexa to address these concerns. There are also questions about customer willingness to pay for the additional features. (Source: Business Insider)
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