AIS Business has introduced a new service called analyticX at the Martech Expo 2024 to boost and elevate organizational businesses by leveraging Data insights. analyticX offers a wide range of services in deep business data analysis, incorporating not only self-derived data analysis but also fortified with insights from Telco Data from AIS. Additionally, they provide guidance in data analysis from experienced professionals in deep data analysis to benefit marketing strategies that help organizations analyze data for deeper insights to improve products and services for business growth.
At the event, Mr. Nwatchai Kietkaoek, Head of Marketing for Medium and Small Business Customers at AIS, discussed the topic “Mastering the Market: Achieving Competitive Advantage Through Data Insight for Businesses” and highlighted 6 key mechanisms driving digital industries to success. The most important aspect for businesses to focus on is Cyber Security and Risk management, ensuring data security and customer data compliance with PDPA regulations, a focus that analyticX also emphasizes.
While offering customized analyticX solutions tailored to the requirements of each organization, the core service revolves around data insights from Customer 360 services, utilizing anonymous data sets from AIS and partners such as location, behaviors, preferences, and more, combined with organizational data for enhanced tailored analysis to align with organizational business objectives. The data utilized under PDPA compliance does not identify individual persons but targets specific groups.
The Data Analytics services can be chosen by organizations in 4 broad formats – Location Insight, Customer Insight, Market & Competitor, and Target Audience. AIS Business presented a case study of a business customer related to EV charging stations, utilizing data analysis to find the best locations for installing charging stations based on user density through analyzing data from EV-related apps to track user movement patterns, identifying areas with high EV traffic and few competitors to optimize charging station placement.
AIS Business also offers Digital Marketing Tools such as:
– USSD Code Marketing: Sending promotional information or campaign invitations to customers.
– Reward Platform: Allowing AIS service users to accumulate or exchange points.
– AI Voice Bot: Utilizing AI voice to convey promotions or appointment notifications, with a human-like voice interaction.
– Devio Beacon: a tool for O2O Marketing, communicating with customers through Bluetooth when they are within 25 meters to automatically send messages, promotions, or campaigns through LINE Application to increase sales or customer interaction when near stores.
The analyticX and Digital Marketing Tools services introduced by AIS Business aim to strengthen the data capabilities of AIS, enabling organizational customers to derive deeper benefits from existing business data through lawful processes to aid in business growth. As customer businesses grow, so does AIS Business.
For organizations interested in AIS Business’ analyticX services in all industries, further information can be found at analyticX.
TLDR: AIS Business introduces analyticX services at Martech Expo 2024 to enhance organizational businesses with deep data analysis and digital marketing tools to drive growth and competitive advantage, complying with PDPA regulations for lawful processes.
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