In a recent marketing blunder, Apple’s new iPad Pro M4 chip advertisement “Crush” featuring scenes of art and creativity has faced criticism for being inappropriate. Apple’s Vice President of Marketing, Tor Myhren, has issued an apology through Ad Age, emphasizing the company’s commitment to creativity and innovation. Myhren acknowledged the misstep in presenting the video and apologized for any offense caused.
The Crush advertisement can still be viewed on Apple’s YouTube channel and Tim Cook’s X. However, Apple clarified that there are no plans to promote the iPad Pro with this video on all platforms. The ad was produced internally by Apple’s team and did not involve external agencies.
TLDR: Apple apologizes for the controversial iPad Pro ad and emphasizes their commitment to creativity and innovation. The ad was produced internally and will not be extensively promoted.
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