Meta has just announced an update regarding the details of purchasing boosts or advertisements on Facebook and Instagram through the iOS app. Starting from the end of this month, there will be an additional 30% fee applied to the designated prices.
This extra fee imposed by Meta is a result of the new regulations set by Apple for the App Store in 2022. It states that purchasing boosts or advertisements must now utilize Apple’s In-App Purchase system, with Apple deducting a 30% fee for each transaction. As a result, Meta has decided to pass on this fee to their customers.
To mitigate the impact of these fees on advertisers, Meta advises them to consider purchasing boosts directly through the websites, both on Facebook.com and Instagram.com, regardless of whether it’s on a desktop or mobile browser. This way, Apple will not impose any fees through these channels.
In conclusion, Meta’s recent update regarding the increase in fees for purchasing boosts or advertisements on Facebook and Instagram through the iOS app is a direct result of Apple’s new regulations. Advertisers are urged to bypass these fees by purchasing boosts directly through the websites.
TLDR: Meta has announced an additional 30% fee for purchasing boosts or advertisements on Facebook and Instagram via the iOS app due to new regulations set by Apple. To avoid these fees, advertisers are encouraged to make purchases directly through the websites.
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