9to5Mac, a reputable news source, reports that Apple is planning to acquire a German-based AI startup called Brighter AI. This acquisition aims to enhance the privacy features in Apple Vision Pro and the AI capabilities in other services.
Brighter AI specializes in data anonymization and blurring techniques to protect the privacy of original data used for AI applications. The product offers two main features: data blurring and data anonymization. These features support two types of data, namely facial images and vehicle license plates, ensuring compliance with regulatory bodies in various countries and regions.
According to the report, Apple intends to incorporate this technology into Vision Pro due to the device’s constant video recording capabilities, which necessitates data management. Additionally, Apple is also preparing to utilize Brighter AI’s capabilities in Apple Maps to blur or edit image data before entering the mapping process.
TLDR: Apple plans to acquire Brighter AI, a German startup specializing in AI data privacy. This acquisition will enhance privacy features in Apple Vision Pro and AI functionalities in other services. The incorporation of Brighter AI’s technology will ensure compliance with regulations, particularly regarding facial images and vehicle license plates. Additionally, Apple Maps will benefit from Brighter AI’s data anonymization and blurring capabilities.
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