Market research company data.ai has released a report on the overall mobile app market in 2023, revealing a 3% increase in in-app purchases compared to the previous year, totaling $171 billion.
The total number of app downloads reached 257 billion, showing a 1% increase. On average, users spend 5 hours on their mobile phones each day. Advertising on mobile apps also saw a significant increase, reaching $362 billion.
Noteworthy findings from data.ai include the growing integration of AI features in apps, with Bing experiencing a 1500% increase in downloads. Tips on TikTok have also proven to be a highly successful source of income for creators. While the mobile gaming industry has grown steadily, it still outperforms the overall gaming market.
For Thailand specifically, data.ai’s report offers the following specific data:
– The average daily usage of mobile apps in Thailand is 5.64 hours.
– There were 2.16 billion app downloads in the past year.
– The Utility & Productivity category had the highest number of downloads, led by TikTok Live Wallpaper.
– YouTube is the most time-consuming app for Thai users.
– In-app game spending amounted to $640 million.
– The top three most popular games by download count are Free Fire, RoV, and Roblox.
– The top three newly released games by download count are Arena Breakout, Watermelon Game, and Eggy Party.
– The top three most popular games by spending are RoV, eFootball 2024, and Free Fire.
– The top three newly released games by spending are Ragnarok Origin, Honkai: Star Rail, and Maple Story R.
– The top three most popular finance apps by download count are TrueMoney, K PLus, and KTB Netbank.
– Shopping apps saw a drop in total usage hours compared to the previous year, but still remained higher than in 2020.
– The top three most popular shopping apps by download count are TikTok Seller, Lazada, and Shopee.
– The top three most popular video streaming apps by download count are TrueID, YouTube, and Netflix.
– The top three most popular video streaming apps by spending are YouTube, WeTV, and iQIYI.
– The top three most popular social media apps by download count are TikTok, Facebook, and Messenger.
– The top three most popular social media apps by spending are TikTok, LINE, and Facebook.
– The top three most popular food and beverage apps by download count are LINE MAN, Grab, and Big C TH.
– The top three most popular food and beverage apps by spending are Grab, LINE MAN, and Foodpanda.
– The top three most popular travel apps by download count are Bolt, Trip.com, and Agoda.
– The top three travel apps with significant increases in downloads are Bolt, Trip.com, and Klook.
– The top three most popular health apps by download count are หมอพร้อม (Ready Doctor), สปสช. (Public Health Ministry), and ALive Powered by AIA.
– The top three sports apps by spending are beIN SPORTS CONNECT APAC, NBA, and Volleyball TV.
TLDR: The mobile app market has seen a 3% increase in in-app purchases and a 1% increase in total app downloads. AI features in apps and tips on TikTok have proven successful. The mobile gaming industry continues to grow. In Thailand, the average daily app usage is 5.64 hours, and the top apps include TikTok, YouTube, and TrueMoney. Popular games include Free Fire, RoV, and Roblox, while Bolt, LINE MAN, and Grab are the top travel apps.
Leave a Comment