HMD has announced its brand direction moving forward at this year’s Mobile World Congress (MWC). This largely reiterates previous statements regarding their branding alongside Nokia, focusing on sustainable phones that are easy to repair.
Furthermore, HMD has revealed plans to simplify phone repairs, particularly focusing on the screen. It is interesting to note that 66% of people in the UK use phones with cracked screens.
Lastly, HMD has announced a collaboration with Mattel to release the Barbie Flip Phone in the summer of 2024. This retro-designed flip phone aims to reduce digital dependency. More details will be announced later.
TLDR: HMD unveils brand direction, plans for easier phone repairs, and collaboration with Mattel for a retro Barbie Flip Phone to combat digital addiction.
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