The Guardian reported that BBC News is in the process of establishing a new department that will utilize AI to create content that aligns more closely with user interests, following a significant shift in news consumption behaviors. People are now less likely to follow news through traditional television and increasingly turning to social media for information.
While traditional media outlets can still capture viewers, this new department will focus on younger demographics, particularly those under the age of 25 who primarily use smartphones and follow news via TikTok. The goal is to address the challenge of people avoiding traditional media and instead tailor news content to individual preferences through AI, similar to social media platforms that recommend content based on user interests.
Global news organizations are increasingly turning to AI to summarize news, write scripts, and curate content for diverse audiences. However, recent studies by BBC have found that AI assistants often provide inaccurate or biased information when answering questions about news and current events.
Deborah Turness, CEO of BBC News, emphasizes the importance of understanding viewer needs and adapting news delivery to current media consumption trends. BBC pledges to responsibly use AI while upholding core values of accuracy, impartiality, and trustworthiness.
All of this comes as BBC News continues to strengthen its digital presence, with the BBC app surpassing Apple News as the most widely used news app in the United Kingdom. BBC hopes that investing in this new department will yield valuable results and truly make a positive impact.
TLDR: BBC News is developing a new AI-driven department to cater to changing news consumption habits, especially among younger audiences, aiming to provide tailored content while upholding core journalistic values.
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