Alibaba Group has revealed statistics following the release of the game Black Myth: Wukong in China, shedding light on the impact on various platforms within the Alibaba ecosystem.
Video game sales on the e-commerce platform Taobao have increased by 130% compared to the previous week. Specifically, searches for Wukong have surged nearly 14 times.
PlayStation 5 console sales from the PlayStation store on Tmall have doubled in the 7 days leading up to the game’s release, making PS5 the top-selling hardware on Tmall for 4 consecutive days.
On the second-hand products platform Xianyu, searches for the term “PS5” have grown by 300% in August 2024.
Travel platform Fliggy has seen a twofold increase in searches for travel destinations and hotels in Shanxi province, where many in-game locations are featured. Chinese gamers, inspired by the game, are eager to explore these real-world sites.
Source: Alibaba
TLDR: Alibaba Group reports significant sales and search increases across various platforms following the release of Black Myth: Wukong in China.
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