Home ยป Cease Continual Display of Scrollable Search Results on Google.

Cease Continual Display of Scrollable Search Results on Google.

Google Search confirms changes to search results page for users, eliminating the continuous scroll format that has been in place for desktop users starting today and soon for mobile as well. When scrolling to the bottom, there will be a Next button or More results button to click for further information.

Google is transitioning to a new search results page format that does not include the endless scroll feature, starting in 2021 for mobile searches and expanding to desktop in 2022. This means that this display format has only been in use for approximately 2-3 years.

Google states that this change is aimed at making search results load much faster, as previously users had to wait for the bottom search results to load, and many times users did not scroll down to see them. Testing also revealed that users were slightly less satisfied if they had to click the Next button or More results button.

Source: Search Engine Land

TLDR: Google is changing the search results page format to improve speed and user satisfaction by eliminating the continuous scroll and introducing a Next or More results button for additional information.

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