Linda Yaccarino, the CEO of X, recently gave an interview to Nikkei in Tokyo, Japan. During the interview, she revealed that the company is preparing to establish a development team for an app in Japan. This will be the first time that X will be establishing an app development team outside of the United States.
The focus of the development team in Japan will be to create functions, features, and advertising systems that cater specifically to the Japanese market. X hopes that this will increase advertising opportunities for small and medium-sized businesses in Japan. It’s worth noting that Japan is the second largest market for X after the United States, with 10% of all X users located in Japan. Additionally, the number of posts and engagements in Japan surpasses that of other countries.
Yaccarino also discussed the issue of major advertisers pulling their ads from X. She mentioned that Elon Musk, the owner of X, has apologized for this and the company has invited these advertisers to come back. As a part of this effort, X will be implementing content and ad verification specifically for Japan.
To summarize, X is planning to establish an app development team in Japan to cater to the Japanese market. This move aims to increase advertising opportunities for small and medium-sized businesses in Japan. Additionally, X is addressing the concerns of major advertisers by introducing content and ad verification for Japan.
TLDR: The CEO of X revealed plans to establish an app development team in Japan to target the Japanese market. This move aims to boost advertising opportunities for small and medium-sized businesses. X is also addressing concerns from major advertisers by implementing content and ad verification specifically for Japan.
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