The UFC, a mixed martial arts (MMA) organization under the TKO Group (also the owner of WWE), has announced a multi-year collaboration with Meta as their technology partner. Meta will leverage various technologies from their platform, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp, and Threads, to enhance the fan experience of UFC followers with more immersive and engaging content. Additionally, Meta will support the development of AI-powered glasses for UFC to explore new avenues for this sporting event.
This deal may reflect CEO Mark Zuckerberg’s personal interest as he mentioned being a fan of the sport himself. This partnership with UFC aims to create a fresh experience for fans.
TLDR: UFC partners with Meta for a technology-driven collaboration to enhance the fan experience. Mark Zuckerberg’s personal interest in sports may have influenced this partnership.
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