Sea Group has announced a collaboration with OpenAI to be strategic partners in the field of artificial intelligence. They will be utilizing the Operator technology, an AI assistant agent, on the Shopee e-commerce platform in both Southeast Asia and Brazil.
The Operator from OpenAI will assist users on Shopee in various tasks, such as product selection, customization of recommendations for individuals, and enhancing the overall user experience.
Sea stated that the Operator is currently in a research preview phase, which requires continuous evaluation and refinement. However, all efforts are aimed at leveraging AI to further improve the shopping experience.
Source: Sea
TLDR: Sea Group partners with OpenAI to bring AI assistance to Shopee platform in Southeast Asia and Brazil, enhancing user experience and customization.
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