Phil Spencer, the CEO of Microsoft Gaming, recently spoke to Variety about the upcoming Minecraft Movie. Another interesting point he addressed was regarding the potential of Switch 2, as well as explaining the current Xbox strategy that goes beyond consoles and the detailed business model of Game Pass.
Microsoft is set to release games for Switch 2 as previously announced. Spencer rationalized that Switch has a player base not typically found on PC or Xbox, which would help Microsoft reach a larger audience with their game franchises. He believes that Switch 2 won’t directly compete with Microsoft’s future consoles and that each gaming company should focus more on their player communities.
Microsoft is currently redefining the concept of Xbox to reach 3 billion gamers worldwide. Spencer wakes up every morning pondering how to achieve this goal. The answer lies in expanding their games and platform features to the furthest extent possible.
Game Pass is another gaming option available today, alongside free-to-play, paid, and discounted games. While Game Pass is a great option for many players, it may not suit everyone. If someone only plays 1-2 games per year, they are not the target audience for Game Pass.
Game Pass is now expanding on PC and cloud platforms, as the console market is no longer growing but still profitable. Players on PC and cloud platforms are increasing both in numbers and hours played.
Microsoft closely monitors player statistics on the Xbox console, seeing a clear increase in game hours within their ecosystem. This serves as a clear indicator of Game Pass success on Xbox consoles.
Source – Variety
TLDR: Phil Spencer discussed the Minecraft Movie and Microsoft’s approach to targeting a broader audience, including plans for Switch 2 and the evolving Game Pass business model. Microsoft aims to redefine Xbox to reach 3 billion gamers worldwide and expand platform features while focusing on player communities.
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